More Than Reach. Marketing That Moves Vegetable Growers to Act.

Vegetable Growers News helps your brand stay in front of commercial vegetable growers when they’re researching products, comparing solutions and making purchasing decisions.

Your investment extends far beyond a magazine ad. Through print, digital, email, web, social media and industry events, VGN keeps your company visible throughout the buying journey so your brand is there when decisions are being made.

 

Reach That Works Harder

One investment. Multiple trusted touchpoints.

  • 35,000+ total readership reach
  • 13,600+ digital edition subscribers
  • 8,700+ e-news subscribers
  • 8,200+ third-party email subscribers
  • 6,900+ social media followers
  • 200,000+ annual website visitors

From growers and packers to crop consultants, pest control advisors, processors, researchers and suppliers, VGN connects your company with the professionals helping drive purchasing decisions across the vegetable industry.

 

Connected to the People Who Buy

Visibility only matters if the right people see it.

  • 92.5% of subscribers are directly involved in or influence purchasing decisions.
  • 75% say VGN is their most valued publication.
  • 73% took action after seeing an advertisement.

They’re evaluating fertilizer, crop protection products, seed varieties, irrigation systems, sprayers, tractors, harvest equipment and more. Your marketing appears while those decisions are happening.

 

Trusted. Measurable. Proven.

VGN delivers measurable engagement across every platform.

  • 290,000+ annual pageviews
  • 88,000+ engaged website sessions
  • 52% newsletter open rate
  • 41% exclusive email open rate
  • 45% digital edition open rate

Your investment also reaches growers through bonus distribution at leading industry events including FIRA, Empire State Producers Expo, Midwest Mechanical Weed Control Field Day, Southeast Regional Fruit & Vegetable Conference, Mid-Atlantic Fruit & Vegetable Convention, Wisconsin Fresh Fruit & Vegetable Conference, Ohio Produce Network and more.

“Utilize VGN as a resource to see how different production areas are handling today’s fresh fruit and vegetable production.” – VGN Subscriber, Signet AdStudy®

Trusted editorial creates trusted advertising. By keeping your company visible where vegetable growers learn, compare and buy, VGN helps your marketing investment work harder throughout the season.

"Utilize VGN as a resource to see how different production areas are coping with the ever changing environment that is today's fresh fruit and vegetable production."

- VGN Subscriber Verbatim - September/October Issue, Signet AdStudy®

"I use it to see what’s going on in our industry, cutting edge growers sharing a competitive advantage as well as, advertisers sharing new inputs coming, if not already available."

- VGN Subscriber Verbatim - September/October Issue, Signet AdStudy®

"I use VGN to keep up with new developments in vegetable production, especially, for small farms. I read the articles on pest and disease management, and new varieties."

- VGN Subscriber Verbatim - September/October Issue, Signet AdStudy®

"I find it to be useful because it lets me be aware of what is happening in other parts of our country as far as production is concerned.... They might be trying something new that hasn't made it here to Central Illinois and I can be on the cutting edge to get it put in and maybe get that small component that puts me ahead in the buyer's market."

- VGN Subscriber Verbatim - September/October Issue, Signet AdStudy®

“Decade Products was very satisfied with our print and digital campaigns .... For many of the campaigns, we had an average open rate of 24.5%, which is much higher than the industry average. By doing print ads, e-newsletters and being put on the FGN/VGN websites, we saw an increase in new customer business. With the world constantly changing to a digital footprint, this was necessary for the future growth of Decade Products.”

- Dave Gargett, Decade Products